the Smart Waffle™

2 Slice with no-mess moat and Waffle IQ™

The Waffle Maker That Knows the Correct Cooking Time

Good waffle batters start with sticky ingredients. How do you make crispy golden waffles without the mess ?

The wide wrap around moat catches and cooks overflow for easy cleanup.

With Waffle IQ™, the cooking time is automatically calculated to suit your waffle style and colour.

Simply select  Belgian, Classic, Chocolate or Buttermilk, your preferred colour from light to dark and pour in the batter mix - the waffle maker will do the rest.

There is also a custom setting which allows you to set your own waffle style

Scroll down for video demonstrations

And for an independent review from Vlogger 'Mrs Bishop Bakes and Banter' click here

Download the instruction book for this product

BWM620UK £169.95
  • Additional Features

    Thermal engineered heating elements ensure even heat distribution. Timer and progress indicator will automatically begin to count down once the lid is closed. A Bit More adds additional time to get your waffle just right without having to reset the timer.

  • Included Accessories

    BPA-free dosing cup for easy no-mess pouring

  • Construction

    Stainless steel housing with cast aluminium cooking plates. Deep cooking plates for thicker, fluffier waffles

  • Voltage

    220 - 240 Volts

  • Wattage

    1000 watts

  • Warranty

    1 Year Replacement

  • Agency Certification


  • Performance


  • Operation



  • 5 Item(s)
  • |
per page

21 June 2015

Best Waffle Maker By Far!!

"I did think long and hard before purchasing this waffle maker as £170 seemed a lot to pay.

But having previously owned a couple of other much cheaper waffle makers (of the Amazon and eBay variety) that broke soon after purchase, I decided to take the plunge and purchase it.

It is the definition of simplicity. Even a non cook like myself can make perfect waffles every time. Plus it's very easy to clean.

One tip - DON'T LOCK THE LID WHILE COOKING. I did this first time and the batter leaked everywhere. Only lock the lid when storing it."

28 February 2015

Best Waffle maker I have owned

"I did hesitate before buying this due to the price, but so glad I went ahead and bought it, this is the 3rd waffle maker I have owned and the best one by far.
The waffles were very easy to remove ( just a quick wipe over) and tasted delicious.

30 December 2014

The best home Waffle Maker on the market!

"Bought this waffle maker to make Leige waffles - yeast based with pearl sugar.

Leige waffles can be very tricky, as the sugar caramelises with the butter, making them very sticky, and difficult to remove from the waffle maker.

Had no problems what so ever with this waffle maker!

Waffles released perfectly, and cleaning was so easy. Just wipe out (whilst the waffle maker is still hot) and it looks like new!

Also makes amazingly crunchy hash browns for breakfast. Waffle makers are not just for waffles. Here are some great ideas...

5/5 from me!"

25 October 2014


"I have been looking for a waffle maker for some time to use in a new business adventure I am hoping to start up soon. I had seen this one on an American site but they did not ship to the UK. After 2 months of looking, imagine my delight to see it in Selfridges! Have made a batch of waffle mix that I want to use, the Smart Waffle maker could not have been easier to use, it was all and more I hoped it would be. It is simply Amazing. I would recommend it to any one looking at getting a waffle maker and am looking at purchasing another 2 for my business.
Thank you for bringing it to the UK

4 July 2014


"Hands down best waffles i've ever had! and i've been to Bruges! "

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